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Walmart (and Sam’s) leadership needs to concentrate more on their “relationships” and not be too hyped up on logo changes. Then they decided to add a small star as a decoration and the world split in two – Wal and mart. Boards are the best place to save images and video clips. Can only be used for the specific purposes listed. The new logo has white letters on an orange background followed by a white starburst, and the store's name will appear as one word: Walmart. From the Walmarts I’ve visited, the design coordination is poor. So many companies think that moving the head office, going through an M&A, changing corporate colors, or “refreshing” a logo will change performance and the shopping experience. Walmart has the following relationships to consider when making these changes: 1) The employees (especially the ones at the front lines dealing with the customers), 2) The customer, 3) The suppliers (the ones that really service their business), and 4) The business world. Very smart. Ian is right on the mark with his comments. Logos are important. Content marked “Editorial use only” may not be used for any commercial or promotional purposes. Durch nachträgliche Bearbeitung der Originaldatei können einige Details verändert worden sein. The brutal reality is that if there is no refreshment of spirit and culture, a new logo isn’t going to make a difference. If the new logo however causes some of their customers to think a little differently about them, in a positive way, then perhaps they have spent their money wisely. I could go on for several paragraphs about why I think Walmart’s new logo isn’t working as a piece of design–mainly, there’s no integration between the star and the word; they’re just sitting there next to each other. Clever, too, removing the capital ‘M’ and shoving the ‘Wal’ and ‘Mart’ together. Does Walmart’s new logo visually convey the image the company is looking to project? Walmart is Walmart; period. Instead, “Walmart” will be followed by a starburst. Wal-Mart Stores, Inc., doing business as Walmart, is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. It is no longer American colors but they are certainly no longer an “American retailer” — They are a world retailer now. The following assets contain unreleased and/or restricted content. A company statement claimed, “This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of … Juli 2008: Quelle: Extracted from Wal-Mart's 2009 Financial Report : Urheber: Wal-Mart Stores, Inc. TheNewPhobia in der Wikipedia auf Englisch. {{t('buy_card.limited_use_name_'+product.Usage.toLowerCase())}}, {{t('buy_card.limited_use_description_'+product.Usage.toLowerCase())}}, {{getDefaultSize().teeShirtSize || getDefaultSize().label}}, {{getDefaultSize().pixels}} ({{getDefaultSize().localeUnits}}).

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