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While the US is the centre of hard seltzer sales, the category is making waves abroad as well. NUTRITIONAL FACTS. ​, “So we get a lot of opportunities in front of us. Shagdog & Jammer get dizzy and bizzy with Vizzy Hard Seltzer Blueberry Pomegranate. If you want a little blueberry flavor on the front, and some pomegranate flavor on the back, this is the seltzer for you! This website uses cookies, which may include third party cookies, to improve your browsing experience and provide marketing content. } Vegan. Beer, Wine, Spirits, Cider, Made with organic cane sugar and natural flavors – Omission Hard Seltzer will be your favorite all-natural refreshment. { Subscribe “And a couple of years ago, it was CBD, now it's more alcohol. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. if(i!=(aTags.length-1)) Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico,​​ launching last month with nine flavors to allow it to test local preferences. Sign up to our free newsletter and get the latest news sent direct to your inbox. Given the 3-tier system, it's not obvious how you capture a lot of value. }); Heineken, meanwhile, is bringing its Mexican hard seltzer Canijilla into select test markets in the US, as well as debuting new brand Pure Piraña in Mexico and New Zealand this month. Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. $(document).ready(function() { To find out more, visit our. var reg = new RegExp('\\W+', "g"); - Hint of - Blueberry Pomegranate. var aTags = gptValue.split(','); Ricardo Marques, Vice President of Michelob Ultra, said: "We believe that Michelob Ultra is uniquely placed to win in the seltzer segment not only because it’s one of the hottest brands in the country but also because it has unmatched equity as a high quality brand with consumers who like to have an active lifestyle.” ​. AB InBev, ​, “So first: do we play or not? “Now obviously, we look at every opportunity there is in the industry,” ​he said. dataLayerNews.related_tags = sanitize_gpt_value2("hard seltzer, Coca-cola, Anheuser-busch, Pepsico, Constellation brands"); In order to bring the hard seltzer to market at an accelerated pace and at scale, it’s partnered with Molson Coors​​ to make the most of the latter’s experience in the hard seltzer and wider alcoholic beverage category (Molson Coors – known best for Miller Light, Coors Light and Blue Moon – has already launched Vizzy and Coors Seltzer in the US this year​​). var vOut=""; Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into the category? And with Coca-Cola pinning its colors to the hard seltzer mast, does this mean that PepsiCo is also eying up an entry into the category? We took the rich, velvety taste of blueberries and paired it with smooth pomegranates to create this mind-blowing natural flavor for VIZZY hard seltzer.

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